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The mission of the Franklin Main Street program is to
promote and create a positive image of our Main Street
as a place to dine, shop, build a sense of place and
The vision for the Franklin Main Street program is to
revitalize downtown Franklin by preserving the historic
architecture, creating aesthetic appeal, and promoting
commerce through the elimination of vacancies,
improvements to building facades and by staging Main
Street events to stimulate public hubs and a sense of
"The Main Street program is designed to improve
all aspects of the business district, producing both
tangible and intangible benefits. Improving economic
management, strengthening public participation, and
making downtown a fun place are as critical to Main
Street's future as recruiting new businesses, restoring
buildings, and expanding parking. The idea is to build
on downtown's inherent assets. To accomplish this goal
the program relies on the 4 pt. approach: Organization,
Promotion, Design, and Economic Restructuring."
The Four Point Approach:
Organization means getting everyone involved
in working towards the same goal. Main Street is a
volunteer driven, self-help program for community
revitalization. The board and regular working committees
assist greatly in building unity and securing a
broader base of public involvement than a solely manager
driven program. This committee is key to fundraising.
Promotion is involved with selling the image
of the town by promoting the district's unique
characteristics to shoppers, investors, new businesses
and visitors. This is done effectively through
advertising, retail promotions, special events and
marketing campaigns carried out by volunteers. Ideally
partnering with the Tourist Commission and Chamber for
assistance is good for this committee.
Design works to get the Main Street in top
physical shape and capitalizes on visual assets such as
historic buildings, window displays, signs, sidewalks
and landscape. It creates a good visual image to pair
with the promotional campaigns. Pole and stage banners
and logos create consistent branding for events. The
Historic District is a good partner.
Economic Restructuring helps to find new uses
for the existing spaces within the Historic District.
They help existing businesses expand and recruit new
ones that will be a viable commercial success within the
Each committee has its own focus but must work in
tandem to accomplish overall goals
of the Main Street Program.
If you are interested in serving on one of these
committees, please contact the Community
Development Department at City Hall at 337-828-6345.